HASHTAGS, SCROLLS, SHOPPING BAGS & SHARES:
WELCOME TO THE WORLD OF SOCIAL COMMERCE
Social Commerce: The Future of Shopping is Social
In today’s hyper-connected digital landscape, social commerce has emerged as a powerful technology transforming how we discover, engage with, and purchase products. Unlike traditional e-commerce, social commerce thrives on user interaction, community trust, and dynamic, interactive experiences. It’s not just about buying; it's about belonging, sharing, and being part of a community. The term “social commerce” first entered the scene in 2005 with Yahoo!’s Shoposphere, a collaborative online shopping space. By 2009, Flowers.com made history by launching the first Facebook-based marketplace, setting the stage for a future where shopping is embedded within the platforms people already use to connect. Fast forward to the Web 2.0 era and beyond, and social commerce has become a game-changer, particularly in visually driven industries like fashion, where aesthetics, influence, and speed play a crucial role in shaping consumers purchasing behavior.
From Concept to Creation
At Raffles Jakarta, our Business and Fashion Marketing programs empower students to explore and navigate the full spectrum of the social commerce landscape. They don’t just study digital commerce; they bring it to life. From building their own brands and e-commerce platforms to designing product collections and executing real-world digital marketing campaigns, students gain practical, hands-on experience at every stage. Whether they’re curating social media content or launching immersive shopping experiences through their own social commerce channels, they learn to merge creativity with strategic thinking. This dynamic, industry-focused approach transforms them into confident, market-ready innovators, equipped to lead and thrive in today’s social-first e-tailing environment.
Key Takeaway
In 2023, the global social commerce market generated a staggering USD 571 billion in revenue. And it’s only getting started. With a projected CAGR of 13.7%, the market is expected to surpass USD 1 trillion by 2028 (Statista, 2025). As social platforms continue to shape consumer behavior, the ability to design, manage, and market through social commerce is no longer optional; it’s essential. At Raffles Jakarta, we’re committed to preparing students for this reality. By equipping them with the latest tools and future-proof digital skills, we empower them to become the next wave of fashion brand owners, creative entrepreneurs, and digital commerce leaders.
Arman POUREISA - Business Administration Lecturer
Raffles Jakarta
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