Identity System Design

Visual Communication and Digital Media students practice the creative methods to produce a brand image from scratch when taking the Identity System Design module. Understanding the importance of a brand image from how it influences the audience to building found interest or trust is crucial for the new brand development process.
Students are not only exposed to methods of design, but are also nurtured and guided to understand the companies culture, mission and vision to ensure the newly design brand
image reflects the company well. Students are not only trained to be design oriented but also business centric as it is vitally important to view the rebranding process from a wider
perspective.

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