VISUAL
COMMUNICATION
DESIGN
OVERVIEW
Visual communication is one of the most adaptable and versatile forms of design. Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. Its origins can be traced back through artefacts from ancient cave paintings to illuminated manuscripts of the Middle Ages, to app icons in today’s smartphones. In the 21st century, visual communication design covers a broad range of design areas, including advertising, branding, signage and wayfinding system, packaging, editorial and publication, web or app interface, social media, etc. Leveraging on the latest technology in print and interactive media, the underpinnings of contemporary visual communication design revolve around the generation and application of creative message strategies to innovate visual solutions to real-world issues and needs.
ADVANCED DIPLOMA
The curriculum of Visual Communication Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. Towards the end of the program, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in visual communication design. This will enable students to establish a strong design background to further their studies at the degree level or to kickstart their career in visual communication.
Some key areas covered in this course:
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Advertising Design
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Design Thinking
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Typography
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Packaging Design
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Visual Identity System
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Motion Graphics and Effects
The entire programme may be finished in 18 months (6 semesters).
BACHELOR (HONOURS)
Building on the Advanced Diploma’s conceptual and technical skill development, the top-up program allows the further implementation of skills obtained which allows students to critically review, consolidate and extend a systematic and coherent body of knowledge and utilizing specialized skills across an area of study. Towards the end of the Bachelor’s program, students will be able to critically evaluate concepts and evidence from a range of sources and critically diagnostic and creative skills judgment in a wide range of working environments.
Some key areas covered in this course:
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Screenplay and Storyboarding
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UI / UX Design
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Motion Graphic
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Sustainable Design
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Environmental Graphic Design
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Entrepreneurship and New Business Development
The Top-Up programme may be finished in 12 months (4 semesters).
CAREER OPPORTUNITIES
Art and Creative Director
Brand
Manager
Motion Graphic
Designer
