WINNERS VISUAL MERCHANDISING
DISPLAY
Galeries Lafayette 130th Anniversary
In celebration of Galeries Lafayette’s 130th Anniversary, Raffles students from the Interior Design, Visual Communication Design, and Fashion Marketing and Management programs participated in an exciting visual merchandising display project that honours the legacy, creativity, and innovation of this iconic Parisian department store. Our students emerged victorious in this prestigious inter-school competition, showcasing their exceptional creativity, talent and dedication.
This project provided our students with a unique opportunity to collaborate on a professional-level display, merging historical inspiration with contemporary design elements to craft a visual merchandising concept that embodies Galeries Lafayette's brand identity while commemorating their milestone anniversary.
Titled “Sucrelixir,” the winning concept evokes a sweet, lively essence, blending the charm of candy with a sense of luxury and exclusivity that perfectly aligns with Galeries Lafayette’s identity. The display is vibrant and colorful, reminiscent of a candy wonderland, utilizing bold hues and playful accents to create a visually stimulating environment that feels both special and inviting.
We are incredibly proud of our students for their outstanding achievement in this competition, demonstrating not only their creativity but also their ability to engage with and elevate a celebrated brand's legacy.
Students:
Maya Nurdian Ningsih
Natasya Celine Lie
Aaliyah Daulay
Patricia Sharon Alexandra Sulaiman
Amarys Darlene Vernando P
