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Fashion Meets Intelligence: How AI Is Redefining Brand Performance and Creativity
The fashion industry has always been quick to embrace new ideas, culture, and creativity. But as AI changes the way businesses operate, it's no longer just about seasonal trends; it's about data-driven intelligence.

Raffles Jakarta
Nov 7, 20254 min read


From Apple to TikTok: The New Blueprint for Building Global Brand Power in 2025
Brand value is not just a number in today's highly connected world; it's a cultural phenomenon. The Brand Finance Global 500 report (2025), recently released and visualized by Visual Capitalist, offers a vivid portrayal of the companies that have made a significant cultural impact worldwide.

Raffles Jakarta
Nov 6, 20254 min read


Fashion Industry in ASEAN: Trends, Events, and Education
The fashion industry represents a dynamic sector for expansion, innovation, and creativity throughout Southeast Asia. In an environment characterized by a youthful demographic, increased disposable income, and rapid digital connectivity, there is significant interest from both brands and markets in style, culture, and business dynamics.

Raffles Jakarta
Nov 5, 20257 min read


The New Luxury Playbook: Why Storytelling Beats Logos in 2025
Traditionally, luxury was synonymous with a unique logo, a rich history, and exclusivity. However, the prestige landscape is undergoing a significant transformation in 2025. Today's consumers, particularly Gen Z and Millennials, are no longer satisfied with a brand name embossed on leather; they seek depth and meaning in every narrative.

Raffles Jakarta
Nov 5, 20255 min read


Social Commerce 3.0
The evolution of digital retail has reached a pivotal stage with the emergence of Social Commerce 3.0.

Raffles Jakarta
Nov 4, 20255 min read


VOLVO, VAN DAMME, AND THE SHIFT FROM TV ADS TO SOCIAL MEDIA
The "Epic Split" by Volvo Trucks, starring action star Jean-Claude Van Damme, was one of the most famous commercials of all time, airing on November 14, 2013.

Raffles Jakarta
Nov 4, 20253 min read


Fashion Weeks: From Exclusive Catwalks to Global Marketing Spectacles
In the past, fashion weeks were exclusive events for industry professionals. Today, they have evolved into multi-platform marketing phenomena, transcending geographical boundaries and bringing in billions of dollars in visibility, engagement, and influence. From Paris, Milan, New York, and London to the emerging influence of Jakarta, these runways have become global stages where people can fully experience brands and tell digital stories.

Raffles Jakarta
Nov 3, 20255 min read


The Anatomy of Viral Marketing in Modern Fashion
The world went wild when ZARA, the top fast-fashion brand, announced it would collaborate with Kasing Lung's Labubu for its 50th anniversary.

Raffles Jakarta
Nov 3, 20253 min read


A Testament to Visionary Brand Management: Richard Mille
Richard Mille is one of the few names in haute horlogerie that people respect, admire, and want to own. Richard Mille is known for making watches that combine cutting-edge engineering with artistic vision.

Raffles Jakarta
Oct 31, 20254 min read


ASEAN TOURISM 2025: Redefining Travel Through Innovation, Sustainability, and Cross-Border Collaboration
As Travel and Tour World (2025) reported, the ASEAN Tourism 2025 initiative is the result of strategic collaboration among Singapore and other ASEAN countries, including Thailand, Malaysia, Vietnam, Indonesia, Cambodia, and Laos. This partnership, driven by the vision of our policymakers, aims to revolutionize the tourism industry through digital innovation, sustainability, and inclusive growth. The ultimate goal is to position Southeast Asia as a global leader in eco-friendl

Raffles Jakarta
Oct 31, 20253 min read


The Aftermarket Advantage: How Resale Value Redefines Luxury Fashion Marketing
In today's changing fashion economy, luxury doesn't stop when you buy something; it starts there. The value of luxury goods on the resale market is now one of the best ways to gauge a brand's worth, the quality of its craftsmanship, and the loyalty of its customers.

Raffles Jakarta
Oct 30, 20254 min read


Emotional regulation stands as a cornerstone of academic excellence
In today’s education environment, academic achievement is often celebrated as the ultimate goal, while emotional regulation is treated as secondary

Raffles Kuala Lumpur
Oct 29, 20255 min read


How Ralph Lauren's New AI-Focused Leadership Is Redefining Luxury Fashion Marketing and Management
Ralph Lauren (RL) has made a bold move in a time when algorithms shape taste and personalization defines loyalty.

Raffles Jakarta
Oct 29, 20255 min read


Business Studies as Cross-Disciplinary Knowledge
he future of business education isn’t about learning in silos—it’s about learning to connect, collaborate, and create across boundaries.

Raffles Kuala Lumpur
Oct 28, 20252 min read


How Uniqlo Outperformed Gucci and Redefined Modern Fashion Marketing
Uniqlo's leapfrogging of luxury brands like Gucci in total sales is a revelation that has left the fashion world both surprised and intrigued.

Raffles Jakarta
Oct 28, 20255 min read


A Picture of Being Together / A Legacy in One Frame
A family portrait is more than just a picture; it's a quiet sign that you belong. In many cultures, it stands for unity, a shared past, and the emotional connections that keep people together.

Raffles Kuala Lumpur
Oct 27, 20252 min read


The Diamond Screen: How Tiffany & Co. and Netflix Redefine Luxury Through New Media
When Tiffany & Co. unveiled their groundbreaking partnership with Netflix for Guillermo del Toro's highly anticipated Frankenstein, the luxury marketing sphere was set ablaze.

Raffles Jakarta
Oct 27, 20254 min read


Beyond Brilliance: The Evolving World of Luxury Jewellery Marketing & Management
The House of Van Cleef & Arpels' Art Deco Centenary Exhibition in Tokyo was more than justa celebration of design; it was a masterclass in how to tell stories about luxury.

Raffles Kuala Lumpur
Oct 24, 20254 min read


Fur, Fashion & Fame: How the Petwear Industry Became the Next Luxury Frontier
When Streetwear Meets Paws, Adidas has done it again, but this time, it's not for athletes or sneakerheads.

Raffles Jakarta
Oct 24, 20254 min read


Timberland, The Last of Us, and the Power of Entertainment Collaborations: When Fashion Meets the Screen
Collaborations between fashion and entertainment have evolved into one of the most innovative marketing tools of the 21st century.

Raffles Jakarta
Oct 24, 20253 min read
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