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Stanley was the best tumbler maker for years. Its famous "Quencher" became a viral hit, making an old brand a must-have for Gen Z. At its height, Stanley cups sold out online in minutes and were then sold for twice or three times the original price.

For a significant period, CEOs were primarily evaluated based on their quarterly growth, bottom-line results, and shareholder value. However, Gen Z is ushering in a new era of leadership in 2025.

It's not enough to click "add to cart" anymore. In 2025, it's all about being entertained, involved, and affected in real time.

There has always been a connection between fashion and music.

Wellness has gone from being a personal goal to a cultural movement in the last ten years, and fashion has followed suit.

A few years ago, big companies that made clothes for both fashion and sports, like Nike, Adidas, and Victoria's Secret, celebrated diversity by showing off a wide range of body types.

When Mercedes-Benz and BYD, two automotive giants from different continents, announced a joint venture, the industry was abuzz.

Podcasts have changed from niche shows for hobbyists to one of the most potent types of media in the world. The industry took off in the middle of the 2010s, when shows like Serial and The Joe Rogan Experience were at the top of the charts.

Fashion weeks aren't just about the front row and the flashing cameras anymore. They're made for the "scroll-stopping" moment.

Fashion retailers are adopting AI-generated avatars at a faster rate in 2025, which will change the way clothing is modeled, advertising is filmed, and narratives are presented.

The rise of voice-activated AI assistants has fundamentally altered user behavior, necessitating a reevaluation of content creation and organization by marketers. Voice-First Search Optimization (VSO) is not just an answer to this shift, but a transformative force that caters to an audience that now articulates their queries instead of typing them.

In the fast-paced world of fashion today, the unexpected is what keeps us on our toes.

At first glance, it was a funny play on words that referenced both denim and good looks that run in the family. But it didn't take long for the campaign to upset people.

The music industry has always been more than sound; it's about identity, storytelling, and influence. In 2025, that influence is more potent than ever, thanks to a world where social media, streaming platforms, and brand collaborations collide.

Brands are using shock marketing, an approach that disrupts, provokes, and frequently polarizes, to grab consumers' attention in the digital age.

Employee-Generated Content (EGC) is a marketing trend that is growing quickly in all kinds of businesses, from tech to fashion to hospitality.

Global fashion events are not just about showcasing seasonal collections. They are cultural statements, business opportunities, and chances to build a brand.

By 2025, AI will not only be a tool; it will also be the architect of whole business ecosystems. Meta's recent announcement of its Super Intelligence (SI) Labs is a significant leap forward in that process.

Timing and insights are critical in the field of market research. Surveys, focus groups, and interviews are all traditional ways to get information, but they can be slow, expensive, and not very useful.

Do you want to buy a bag or a pistachio éclair with the Dior logo on it? Luxury fashion brands are now serving more than just clothes.