The Future of Fashion Marketing with Google Doppl

Doppl: Customization on a Large Scale

Doppl empowers customers with a realistic way to visualize how clothes will look before they make a purchase. By allowing users to try on different styles, colors, and fits with their digital twin, Doppl eliminates the need for guesswork. This not only reduces the risk of returns but also boosts conversion rates and fosters stronger emotional connections with customers, making them feel more in control and confident in their purchasing decisions.

Image credit: Google, 2024

The Future of Fashion Marketing After Doppl

The rise of Doppl is a sign of a bigger change in fashion marketing:

• Virtual Try-Ons and Showrooms: Virtual try-ons will make things easier to get to and cheaper, from online stores to fashion week shows.

• Hyper-Personalized Campaigns: The advent of AI-driven consumer insights will enable brands to run targeted campaigns based not only on what people like but also on how things look to them. This exciting development in fashion marketing is poised to revolutionize the industry, sparking an audience's intrigue and excitement about future possibilities.

• Sustainability Through Digitalization: Virtual samples and try-ons cut down on textile waste and extra shipping.

• Fashion Driven by the Community: Doppl could work with social media sites to let people share virtual looks, starting a new trend in peer-to-peer marketing.

  These changes represent a turning point for brands that want to succeed; they can no longer opt for digital-first strategies.

Getting Ready for This Future

The Fashion Marketing and Management program at Raffles Jakarta equips students with the tools and knowledge they need to navigate these changes. Students learn how to understand the connections between fashion, business, and technology. They learn about everything from digital marketing to how people act in virtual spaces. The future belongs to those who can come up with new ideas, and we train our graduates to do that.

Arman POUREISA

Marketing Manager

Business Management Lecturer

Raffles Jakarta

References

Chen, C., Wang, J., & Li, H. (2024). Virtual try-on systems in fashion consumption: A systematic review. Applied Sciences, 14(24), 11839. https://doi.org/10.3390/app142411839

Gao, Y., Sun, Q., & Zhao, L. (2025). The impact of AI-powered try-on technology on online consumer behaviors. Sustainability, 17(7), 2789. https://doi.org/10.3390/su17072789

Google. (2024, September 5). Introducing Doppl: A new way to explore fashion with your digital twin. Google Blog. https://blog.google/technology/google-labs/doppl/

Grand View Research. (2023). Virtual try-on market size, share & growth report, 2030. https://www.grandviewresearch.com/industry-analysis/virtual-try-on-market-report

Perfect Corp. (2025, August 22). Fashion meets technology: How AI clothes try-on is redefining the future of style. Perfect Corp Business Blog. https://www.perfectcorp.com/business/blog/ai-clothes/ai-clothes-try-on-future-fashion

Sarkis, N., Brown, T., & Al-Khatib, L. (2025). The impact of augmented reality within the fashion industry: Purchase intentions, consumer perceptions & technological challenges. International Journal of Retail & Distribution Management, 53(2), 189–205. https://doi.org/10.1080/17543266.2025.2470187