Your Degree vs. Your Algorithm: Who Shapes Your Career More?

Raffles Jakarta
Jul 14, 2025
2 min read

Updated: Nov 24, 2025

Not too long ago, graduating with a degree was the main ticket to a great career. But in 2025, something else is quietly influencing the path to your dream job: the algorithm. Whether you realize it or not, your next opportunity could be shaped more by your digital footprint than your diploma.

The Algorithm Is Watching and Deciding

Today, platforms like LinkedIn, TikTok, Instagram, and even Spotify are more than content spaces, they are career filters. They decide:

Which job ads you see
Which recruiters find you
Which personal brands go viral
What trends you associate your skills with

A single post, search, or video interaction can shift your algorithm. Suddenly, you're being served content about UX design, digital marketing, or entrepreneurship, and nudged subtly down a new professional path.

So, What Does This Mean for Students?

It means your career story isn’t just written in a classroom, it’s co-authored by your clicks.

For business and marketing students, this opens up both opportunity and responsibility. It’s no longer enough to be qualified. You must also appear discoverable, relevant, and aligned with what your industry’s algorithms push forward.

Your degree proves your skills. Your algorithm proves your relevance.

At Raffles Jakarta: You Build Both

At Raffles Jakarta, we recognize that preparing students for the modern business world means

supporting both academic growth and digital presence.

That’s why we provide every essential foundation for our students to shine online:

Dedicated facilities like podcast studios, media labs, and social content stations
Guidance on personal branding and portfolio building
Opportunities to collaborate on digital campaigns that are designed to be shared and seen

Global Exposure Through Real-World Collaboration

We go beyond classrooms. Our students work with the biggest international brands, from tech giants to fashion leaders, through live projects, internships, and showcases. These collaborations teach students how to speak the language of industry, stay ahead of trends, and meet employer expectations long before graduation.

Big Events Are Coming, And So Is Your Spotlight

And that’s not all. In the coming months, Raffles will host major events where students will have the stage to showcase their creativity, innovation, and leadership. These events won’t just be experiences they’ll become powerful portfolio pieces and opportunities to be seen by industry professionals.

Stay tuned the spotlight might just be yours.

Are You Ready to Shape What the Algorithm Learns About You?

At Raffles Jakarta, our Business, Marketing, and MBA programs equip you with the tools to build a strong academic foundation and a future-facing digital presence.