SUBJECT MATTER EXPERT CORNER
THE VON RESTORFF EFFECT AS A STRATEGIC TOOL FOR HIGH PERFORMANCE MARKETING
In an era where consumers scroll through more content in a single day than previous generations encountered in an entire month, capturing attention has become one of the most critical challenges facing marketers. Surrounded by algorithmic feeds, rapid-fire video formats, and endless digital stimuli, individuals increasingly rely on cognitive shortcuts to decide what is worth remembering.
SOCIAL COMMERCE 3.0
The evolution of digital retail has reached a pivotal stage with the emergence of Social Commerce 3.0. This digital commerce model, which uniquely blends artificial intelligence (AI) technologies, social networking sites, and instantaneous online transactional ecosystems, is poised to redefine the online shopping experience for users. Social networking sites, once mere transactional venues, have now evolved into professional engagement environments. Platforms such as Instagram, TikTok, and YouTube have transformed into unified online retail spaces where content, interaction, and transactions harmoniously coexist.
THE STRATEGIC ROLE OF OPERATIONS MANAGEMENT IN DRIVING BUSINESS SUCCESS
People often think of innovation, great marketing, or a charismatic CEO when they think about what makes a business successful. Operations management is just as important as these other things, but it's often overlooked.
Operations management is the backbone of a business, dealing with the intricate planning, execution, and continual enhancement of the steps that bring a company's vision to life.
YOUR FUTURE CEO SELF STARTS HERE. FIND OUT HOW AN MBA FROM RAFFLES PREPARES YOU FOR TOP ROLES ACROSS ASIA AND BEYOND.
Why an MBA Matters More Than Ever
In today’s rapidly evolving business environment, innovation, leadership, and strategic thinking are crucial, particularly in fast-growing regions like Southeast Asia. According to the World Bank, Indonesia’s economy is projected to grow steadily at 5% annually
BRAND STRATEGY 2.0: HOW LLMS NOW DECIDE BRAND VISIBILITY
Beyond SEO: Branding in the Age of LLMs
What was written in the digital marketing playbook just a year ago is already outdated. In 2025, we're witnessing a major game-changer: Large Language Models (LLMs). These AI-powered tools, such as ChatGPT and Gemini, aren't only changing how people search but also transforming how they trust, choose, and connect with brands. The era of competing for top spots on Google is fading. Instead of typing "best business laptop" into a search engine, they're asking,
