SUBJECT MATTER EXPERT CORNER
BRAND STRATEGY 2.0: HOW LLMS NOW DECIDE BRAND VISIBILITY
Beyond SEO: Branding in the Age of LLMs
What was written in the digital marketing playbook just a year ago is already outdated. In 2025, we're witnessing a major game-changer: Large Language Models (LLMs). These AI-powered tools, such as ChatGPT and Gemini, aren't only changing how people search but also transforming how they trust, choose, and connect with brands. The era of competing for top spots on Google is fading. Instead of typing "best business laptop" into a search engine, they're asking,
YOUR FUTURE CEO SELF STARTS HERE. FIND OUT HOW AN MBA FROM RAFFLES PREPARES YOU FOR TOP ROLES ACROSS ASIA AND BEYOND.
Why an MBA Matters More Than Ever
In today’s rapidly evolving business environment, innovation, leadership, and strategic thinking are crucial, particularly in fast-growing regions like Southeast Asia. According to the World Bank, Indonesia’s economy is projected to grow steadily at 5% annually
