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Programme

FASHION MARKETING &

MANAGEMENT

Mastering the Business Behind Style 

Duration

Advanced Diploma - 2 Years 

Bachelor - 3 Years (Full Time)

​Intakes

January | April | July | October 

Course Language 

English 

Entry Requirement 

Pass A Level or Senior High School. 

English Language Proficiency such as: 

  • IELTS 

  • TOEFL 

  • Oxford Online Placement and Speaking Test  

COURSE OVERVIEW

At Raffles Jakarta, students experience a globally connected Fashion Marketing & Management programme that mirrors the pace and innovation of international fashion capitals.

 

The course combines creative thinking with business fundamentals, merchandising practices, and global marketing approaches. 

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With international perspectives, real-world case studies, and hands-on industry collaborations, students learn how fashion brands succeed across cultures and competitive markets. 

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This global understanding empowers them to make strategic decisions and take on leadership roles in the worldwide fashion landscape. 

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Alongside completing the most up-to-date, industry-relevant modules, students will also have the opportunity to work with a diverse team of experienced international academics and industry professionals to design, execute, and market top-quality fashion events. 

  1. International Academic Expertise
    Learn from a global team of lecturers, visiting specialists, and industry practitioners who bring first-hand experience from leading fashion markets worldwide. 

  2. Hands-On Projects with Real Fashion Brands
    Work on buying plans, merchandising strategies, branding projects, market studies, and digital fashion campaigns guided by professionals actively working in the industry. 

  3. Experience Producing Professional Fashion Events
    Students are immersed in the full event process, concept development, planning, styling, marketing, and execution, ensuring they understand how to deliver industry-quality fashion shows and brand activations. 

  4. Industry Connections & High-Value Internships
    Gain exclusive access to internships and collaborations with fashion houses, retailers, e-commerce companies, creative agencies, and lifestyle brands through Raffles’ extensive network. 

  5. Cross-Campus Global Fashion Exposure
    Access workshops, competitions, content collaborations, and academic exchanges across 16 Raffles campuses, expanding creative and cultural perspectives across major fashion cities. 

  6. Modern Curriculum for Today’s Fashion Business
    Learn digital marketing, e-commerce strategy, brand development, consumer insights, trend forecasting, social commerce, and omni-channel merchandising, all essential skills in today’s fashion industry. 

  7. Experiential Learning Beyond the Classroom
    Students visit showrooms, fashion studios, retail headquarters, production houses, and corporate offices, gaining real-world insights and connecting with professionals who shape the industry. 

CAREER OPPORTUNITIES

  • Fashion Marketing Manager | Brand Manager 

  • Global E-Commerce & Merchandising Manager

  • Digital Fashion Strategist 

  • Trend Forecaster / Market Analyst 

  • Visual Merchandising Designer 

  • Fashion Event Producer 

  • Social Commerce & Community Manager 

  • Influencer & Partnership Manager 

  • Fashion PR & Communications Specialist 

  • Fashion Business Consultant 

SERVICES
ABOUT US

ENQUIRY FORM

STUDENT PROJECT 

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