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THE POWER OF STORYTELLING IN FASHION MARKETING: MORE THAN JUST DESIGN!
How a 99-Cent Horse Head Turned into a $62.95 Story and What It Means for Your Brand!
Raffles Jakarta
Jul 11, 20253 min read
MORE THAN TIME: HOW A $6 MILLION WATCH TRANSFORMS OUR UNDERSTANDING OF BRANDING
How a Tiffany Stamp Transformed a $50,000 Patek Philippe into a Record-Breaking Icon
Raffles Jakarta
Jul 11, 20253 min read
NO MATTER WHETHER EMILY IS IN PARIS OR ROME, THE UNDERLYING MISSION REMAINS THE SAME: CITY BRANDING 2.0
When Netflix's Emily in Paris premiered on October 2, 2020, it was easy to dismiss it as just another romantic comedy filled with cute outfits and croissants.
Raffles Jakarta
Jul 10, 20254 min read
ONE POST, ONE MOMENT: THE JOURNEY OF PACU JALUR FROM RIAU TO GLOBAL RECOGNITION ON TIKTOK
For over a century, the vibrant tradition of Pacu Jalur, a spectacular boat race steeped in cultural significance, has captivated communities along the meandering rivers of Riau, Indonesia.
Raffles Jakarta
Jul 9, 20253 min read
SMART TECH IN STYLE: THE HIGH-STAKES GAME OF TECH X FASHION COLLABORATIONS
Nowadays, smartphones aren't just communication tools; they're also accessories, statements, and sometimes,
Raffles Jakarta
Jul 8, 20254 min read
DEINFLUENCING, RE-INFLUENCING, AND ANTI-TREND MARKETING "Don't buy this" is swiftly becoming an influential mantra in the world of marketing!
When Saying "No" Becomes a Powerful Movement
Raffles Jakarta
Jul 7, 20253 min read
TOUCHLESS TEMPTATION: HOW GESTURE AND VOICE ARE CHANGING CONSUMER'S SHOPPING BEHAVIOR
Say Goodbye to Taps, Clicks, and Swipes
Raffles Jakarta
Jul 7, 20253 min read
THE RE-EDITION ECONOMY: WHY FASHION BRANDS TEND TO RELEASE THE SAME PRODUCT OVER AND OVER AGAIN?
If it Works, Don’t Touch It!
Raffles Jakarta
Jul 4, 20254 min read
SPORTS AND FASHION: HOW MAJOR EVENTS SHAPE BRAND IDENTITY
Where nature meets luxury and ethics meets marketing.
Raffles Jakarta
Jul 4, 20254 min read
ANIMAL AND FASHION: IS IT SUSTAINABLE?
Where nature meets luxury and ethics meets marketing.
Raffles Jakarta
Jul 3, 20253 min read
When "Gold" Isn't Just Gold: What Makes Iconic Jewellery Worth More Than Its Weight
When we discuss counterfeit fashion, the spotlight typically falls on the materials involved.
Raffles Jakarta
Jul 2, 20253 min read
SEND ME A POSTCARD, DARLING!
Postcards! They were once seen as a romantic request.
Raffles Jakarta
Jul 1, 20252 min read
TASTE THE BRAND: HOW FASHION LABELS ARE BREWING CULTURE
From Runways to Lattés: the New Flavor of Fashion Marketing
Raffles Jakarta
Jun 30, 20253 min read
Influence opens the door, Data keeps it open!
Influence versus Data: What Truly Drives Marketing ROI in 2025?
Raffles Jakarta
Jun 26, 20252 min read
From “just watching” to “just bought” in 15 seconds.
From Social Scroll to Shopping Cart: The Way We Shop is Changing Thanks to Our Digital Lives!
Raffles Jakarta
Jun 25, 20252 min read
In Time We Trust: The Holy Trinity of Watchmaking
TIMELESS ICONS: WHY THE HOLY TRINITY OF WATCHES STILL REIGN IN A DIGITAL WORLD
Raffles Jakarta
Jun 24, 20253 min read
Behind every iconic brand colour lies a psychological strategy!
Behind every iconic brand colour lies a psychological strategy!
Raffles Jakarta
Jun 20, 20253 min read
Beyond Products: Why Emotional Escape Is the New Marketing Must
ESCAPE TO ENGAGE: WHY ESCAPISM IS DRIVING BRAND LOVE IN 2025
Raffles Jakarta
Jun 18, 20252 min read
THE NEW ENGINE OF DEMAND: TIKTOK
The Sweet Obsession That Shook Supply Chains Around the World
Raffles Jakarta
Jun 16, 20252 min read
The Magic Behind Labubu: A Revolutionary Strategy or Just Masterful Execution?
Intriguingly Cool: Why Is This Mysterious Toy So Popular?
Raffles Jakarta
Jun 11, 20252 min read
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