Pomelli by Google Labs and the New Era of Intelligent Brand Management

Brand management has evolved from basic marketing strategies to intricate, data-driven systems that leverage artificial intelligence to adapt to the rapidly changing business landscape. Technology keeps changing the way brands are built, communicated, and maintained. This is achieved through real-time analytics, predictive consumer insights, and fully automated creative generation. Pomelli, an innovative AI-driven service developed by Google Labs and DeepMind, represents a significant advancement contributing to this transformation. It aims to facilitate the process for businesses to generate content that aligns with their brand identity.

Image credit: Search Engine Journal (2025)

The Modern Era of Intelligent Brand Management

Brand management today encompasses much more than merely ensuring consistency in logos and colors. It is essential to ensure that each interaction with a customer is seamless, tailored, and significant. Contemporary consumers seek brands that are not only identifiable but also relatable. Organizations can now synchronize their visual identity, tone of voice, and customer sentiment more efficiently than ever, utilizing technologies such as AI-driven design assistants, generative branding tools, and machine learning analytics. Several emerging technologies are transforming brand management practices:

• Generative AI for Content Creation: Tools such as ChatGPT, Jasper, and the newly introduced Pomelli enable teams to produce marketing materials, including images and text, promptly while maintaining the brand's voice.

• Predictive Consumer Analytics: Brands can proactively adjust their products by leveraging machine learning algorithms to forecast consumer preferences.

• Digital Asset Management Systems: Cloud-based solutions consolidate a brand's assets in a single location, enabling teams worldwide to maintain a consistent brand identity.

• AI-Driven Personalization Solutions: Tools such as Adobe Firefly and Google Vertex AI assist marketers in creating tailored content and experiences that cater specifically to individual audience data.

Google Labs has introduced Pomelli

Pomelli by Google Labs represents Google's latest venture into the realm of innovative marketing, where branding intersects with artificial intelligence. Pomelli utilizes advanced AI technology from DeepMind, enabling users to effortlessly create on-brand content, such as advertising visuals, product mockups, and campaign layouts, that align with their brand's identity. Pomelli's uniqueness lies in its ability to:

• Comprehend Brand Guidelines: Pomelli determines what constitutes "on-brand" for a business by analyzing its logos, fonts, and color schemes.

• Create Cohesive Assets: Organizations can produce various creative materials while ensuring a uniform appearance across all items.

• Accelerate marketing workflows: Teams conserve significant time on manual design tasks while maintaining the brand's integrity.

• Empower Non-Designers: Small business owners and marketers lacking design skills can now effortlessly create high-quality images, fostering a sense of inclusion and capability.

Facilitating brand creation accessibility has the potential to transform the branding perspective of small and medium-sized enterprises, instilling a sense of hope and optimism. They can achieve the same level of quality in their work as larger companies with dedicated creative teams.

AI tools, such as Pomelli, are revolutionizing brand development, shifting from a model of brand control to one of collaborative brand creation. These tools empower every team member to contribute to maintaining and enhancing the brand's identity, rather than centralizing all creative efforts within a single department. This inclusive model of participation aligns seamlessly with the current decentralized and collaborative work environment, where agility, adaptability, and innovation are the actual competitive advantages. Furthermore, as generative AI evolves through continuous feedback and interaction, the brand transforms into a dynamic entity that adapts to cultural trends, customer preferences, and business objectives.

The Significance of Education in the Era of AI Branding

At Raffles, we understand that future business leaders must excel in both strategic thinking and digital transformation. Our Business Administration and MBA programs equip students with essential managerial skills and advanced knowledge in marketing and technology, enabling them to lead and excel in a rapidly evolving environment.

Students at Raffles develop, create, and promote their own brands and products during their academic journey. This provides them with practical experience in fields such as digital branding, AI marketing, and entrepreneurial innovation. Raffles distinguishes itself by delivering every business student the opportunity to showcase their brands and products at the school's exhibitions and live events. This provides students with the opportunity to engage with customers, present to investors, and share narratives about their brands, all of which are essential components of contemporary business leadership.

Shaping the Future of Branding

The introduction of Pomelli and similar AI-driven branding tools signals a future where brand management will be a more analytical and empathetic discipline. Informed by data and emotional factors, this future will see companies using AI to engage with, address, and collaborate with their customers, deepening the bond between businesses and their clientele. The potential of AI in shaping this future is immense, and it will be driven by organizations that embrace this transformation and cultivate individuals capable of understanding both technological advancements and human behavior.

The forthcoming era of brand excellence will be driven by organizations that embrace this transformation and cultivate individuals capable of comprehending both technological advancements and human behavior.

Click here to learn more about the requirements for our business program.

References

Search Engine Journal. (2025, November). Google Labs and DeepMind launch Pomelli AI marketing tool. Retrieved from https://www.searchenginejournal.com/google-labs-deepmind-launch-pomelli-ai-marketing-tool/559569/

Adonai, D., & Alessio, B. (2025, October 28). Create on-brand marketing content for your business with Pomelli. Google Blog. https://blog.google/technology/google-labs/pomelli/

Inge, C. (2025, April 14). AI will shape the future of marketing. Harvard Division of Continuing Education Blog. https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/

Singla, A. (2025). The state of AI: How organizations are rewiring to capture value. McKinsey & Company. https://www.mckinsey.com/~/media/mckinsey/business%20functions/quantumblack/our%20insights/the%20state-of-ai/2025/the-state-of-ai-how-organizations-are-rewiring-to-capture-value_final.pdf

Drenik, G. (2025, September 30). Why your brand should be top priority in the AI-driven advertising era. Forbes. https://www.forbes.com/sites/garydrenik/2025/09/30/why-your-brand-should-be-top-priority-in-the-ai-driven-advertising-era/

Forbes Business Council. (2025, September 16). AI in branding: Why authenticity still beats algorithms. Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2025/09/16/ai-in-branding-why-authenticity-still-beats-algorithms/