SUBJECT MATTER EXPERT CORNER
HASHTAGS, SCROLLS, SHOPPING BAGS & SHARES: WELCOME TO THE WORLD OF SOCIAL COMMERCE
Social Commerce: The Future of Shopping is Social
In today's hyper-connected digital landscape, social commerce has emerged as a powerful technology transforming how we discover, engage with, and purchase products. Unlike traditional e-commerce, social commerce thrives on user interaction, community trust, and dynamic, interactive experiences. It's not just about buying; it's about belonging, sharing, and being part of a community. The term "social commerce" first entered the scene in 2005 with Yahoo! 's
THE LUXURY ILLUSION: MORE THAN GOLD, LESS THAN ENOUGH
CAN A PRODUCT BECOME LUXURY JUST BY FOLLOWING THE FORMULA?
Luxury. This term represents a sense of sophistication, uniqueness, and ambition. However, what exactly qualifies a product as luxury? Is it the product's design? Is it the high price tag? Is a limited production and hard-to-access distribution strategy what determines a luxury product? It may be assumed that meeting the criteria of premium materials, high-end branding, celebrity endorsements, and limited supply would be enough to classify any product as luxury.
