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The "Epic Split" by Volvo Trucks, starring action star Jean-Claude Van Damme, was one of the most famous commercials of all time, airing on November 14, 2013. The movie, which was only available on YouTube, showcased Volvo's Dynamic Steering by featuring Van Damme performing his famous split while balancing between two trucks that were backing up. It was more than just a commercial; it was a cultural event. Within days, millions of people had seen, shared, and discussed it, making a minor trucking feature a significant topic of conversation.

The "Epic Split" by Volvo Trucks, starring action star Jean-Claude Van Damme, was one of the most famous commercials of all time, airing on November 14, 2013. The movie, which was only available on YouTube, showcased Volvo's Dynamic Steering by featuring Van Damme performing his famous split while balancing between two trucks that were backing up. It was more than just a commercial; it was a cultural event. Within days, millions of people had seen, shared, and discussed it, making a minor trucking feature a significant topic of conversation.

VOLVO, VAN DAMME, AND THE SHIFT FROM TV ADS TO SOCIAL MEDIA

The "Epic Split" by Volvo Trucks, starring action star Jean-Claude Van Damme, was one of the most famous commercials of all time, airing on November 14, 2013.

Arman Poureisa

2d3 min read

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