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The Cross-Channel Marketing: What Lippo Malls' Styles App Teaches Us About Modern Marketing
Their in-store reward appears in the app, along with the offer they saw. Not long ago, a marketing campaign lived in one place at a time. A billboard on the highway. A television spot aired at prime time. A discount tag at the cashier was also part of the mix. Each channel worked on its own, and success was measured channel by channel. That world no longer exists. Today's customer moves fluidly between the physical and the digital, browsing a product online during lunch, seei

Raffles Jakarta
7 days ago4 min read
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Raffles Jakarta Inspires Creativity at JF3 Fashion Village 2026
Fashion Education Beyond the Classroom The best way to foster creativity is to take learning outside the classroom and into the real world. JF3 Fashion Village 2026, Raffles Jakarta, brought this philosophy to life with an inspiring student fashion exhibition, an interactive Tote Bag Decoration Workshop, and meaningful engagement with aspiring designers, families, and fashion enthusiasts. JF3 Fashion Village at Summarecon Mall Kelapa Gading is a curated platform to celebrate

Raffles Jakarta
Jul 293 min read
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