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ASSESSING CREATIVITY IN FASHION DESIGN EDUCATION
Creativity is widely recognized as central to fashion design, yet its assessment within higher Education remains complex.

Raffles Kuala Lumpur
Sep 18, 20252 min read


"Shot on iPhone 17 Pro" and Dua Lipa: A Celebrity Endorsement in Action
Apple has just announced the iPhone 17, iPhone 17 Pro, and iPhone Air. Apple worked with global pop star Dua Lipa to promote the launch.

Raffles Jakarta
Sep 18, 20254 min read


Lacoste's Limited-Edition Logo Play: From Croc to G.O.A.T.
Logos, enduring symbols of the fashion industry, are more than just pictures that help people remember a brand; they are also cultural symbols, emotional anchors, and marketing tools that can last for generations.

Raffles Jakarta
Sep 17, 20254 min read


Event Marketing and the New Wave of Lifestyle SportsEvent Marketing as a Driver of Engagement
For a long time, event marketing has been one of the most effective ways for brands to reach their target audience.

Raffles Jakarta
Sep 16, 20252 min read


Surfing the Digital Wave: A Simple Guide to Blockchain
Have you ever scrolled past terms like "Web3," "blockchain," "NFTs," or the "Metaverse" and wondered what all the hype is about? It can sound like a whole other language, full of complex code and futuristic ideas. But what if the core concept was as simple and familiar as a day at the beach?

Raffles Jakarta
Sep 16, 20253 min read


GYMS IN 2025: COMPETING BEYOND DUMBBELLS
The fitness industry, always a competitive arena, is set to transform by 2025, resembling more of a tech industry than a traditional gym market. Gyms, in their quest to survive in this bustling landscape,

Raffles Jakarta
Sep 15, 20253 min read


TECHTEMBER: A STRATEGIC TURNING POINT THAT REDEFINES BUSINESS OPERATIONS
The tech world puts on a global show every September. Apple unveils its latest iPhone, Microsoft showcases new AI-powered tools, Google updates its Pixel ecosystem, and other major companies make significant announcements, all within the same month.

Raffles Jakarta
Sep 12, 20255 min read


AL-NASR AND CRISTIANO RONALDO: THE INFLUENCER MARKETING PLAYBOOK
Many people thought Cristiano Ronaldo's move to Al-Nasr, a Saudi Arabian club, in late 2022 was the end of his football career. However, the move was not just a sports decision, but a strategic marketing move that showcased the club's business acumen and foresight.

Raffles Jakarta
Sep 12, 20255 min read


PROPERTY MARKETING IN 2025: SOCIAL MEDIA AS THE NEW SHOWROOM
The way real estate is marketed has changed a lot.

Raffles Jakarta
Sep 11, 20252 min read


EVERY STREET IS PAVED WITH ADS: WHEN THE GROUND BECOMES THE BILLBOARD
When we think of advertising, we usually think of big billboards, neon signs, and digital LED screens. But in 2025, brands want us to look down.

Raffles Jakarta
Sep 10, 20252 min read


IS THE BOOKSHOP BUSINESS DEAD OR GOING TO GROW IN 2025?
Many people thought bookstores would die ten years ago.

Raffles Jakarta
Sep 9, 20252 min read


SAYING GOODBYE TO GIORGIO ARMANI, FASHION'S QUIET REVOLUTIONIST
Early Life & Rise in Fashion
Giorgio Armani, born on July 11, 1934, in Piacenza, Italy, initially pursued a career in medicine.

Raffles Jakarta
Sep 8, 20253 min read


ANIME'S PARADOX: SIMPLE IN A WORLD OF HYPER-REALISM
The animation industry around the world is at its most advanced stage ever in 2025. Hollywood studios and big streaming services use hyper-realistic 3D rendering, AI-driven visual effects, and immersive CGI to make animations that strive to replicate reality with utmost precision.

Raffles Jakarta
Sep 4, 20253 min read


BREAKING TIME: HOW RICHARD MILLE REDEFINED THE SWISS WATCH INDUSTRY
Heritage is everything in the world of Swiss watchmaking. For hundreds of years, brands like Patek Philippe, Rolex, Audemars Piguet, and Vacheron Constantin have set the standard for making watches.

Raffles Jakarta
Sep 4, 20253 min read


THE APPLE EFFECT IN HOME APPLIANCES: WHEN DESIGN MEETS DAILY LIVING
Philips, Panasonic, LG, and Electrolux are some of the first names that come to mind when people think of home appliances.

Raffles Jakarta
Sep 3, 20253 min read


EMBRACING THE FUTURE: THE EXCITING EVOLUTION OF MALL MANAGEMENT IN 2025
When you think of a mall, the first things that come to mind are likely clothing stores, food courts, or maybe even a movie theater. But in 2025, running a mall isn't just about selling things.

Raffles Jakarta
Sep 2, 20253 min read


Goodbye Espresso, Hello Green Glow: TikTok Just Crowned Matcha the Queen of Drinks!
Tea and coffee, the age-old beverages that have shaped cultures and economies, are now witnessing a global shift.

Raffles Jakarta
Sep 1, 20252 min read


FROM CASE STUDIES TO REAL CASES: HOW EDUCATION MUST EVOLVE FOR 2025 CAREERS
For many years, business and design students have learned by reading case studies, which are stories about how companies like Apple, Zara, and Toyota solved problems in the past.

Raffles Jakarta
Aug 29, 20253 min read


Jakarta Fashion Week: A Global Stage for Southeast Asian Talent
Jakarta Fashion Week (JFW) has long been celebrated as Indonesia's premier fashion event and a key player in Southeast Asia's fashion landscape.

Raffles Jakarta
Aug 29, 20252 min read


Justin Bieber and Yukon: The Hidden Billion-Dollar Marketing Strategy in Lyrics The Playlist of Brands in Pop Culture
Music is no longer just about melody and rhythm; it's also about lifestyle, identity, and even advertising in today's cultural economy.

Raffles Jakarta
Aug 28, 20253 min read
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