Fashion is one of the few industries that compress culture, commerce, craft, and technology into one discipline. The global clothing and textile system employs hundreds of millions of people, shapes national identities, and is now at the center of two of the defining debates of our time; what is the environmental cost of consumption and the disruption of creative work by artificial intelligence? The tenth annual State of Fashion report from The Business of Fashion and McKinse

Sustainability in 2026 has transcended being a mere supporting phrase or marketing strategy. It has emerged as a crucial element in brand competition, positioning, and the establishment of enduring value.