Obtain statistics. The obtained statistics: The government strategy has reinforced this trajectory, making it even more important. Global tourism has clearly emerged from the recovery stage into a new phase of growth. According to UN Tourism (2026), in 2025, about 1.52 billion international tourists traveled the world, a jump of about 60 million compared to the previous year and a new record for the post-pandemic era. Of those arrivals, 331 million were in Asia and the Pacifi

The global tourism and hospitality industry is now experiencing a structural change that few would have predicted a decade ago. International tourism has not simply recovered from the disruptions of the early 2020s; it has been reconstituted around new logics of the consumer, new distribution channels, and new expectations of the professionals who operate within it. The UN World Tourism Organization has routinely recorded the sector’s return to and growth beyond pre-pandemic