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THE CHILD OF A HOLY MARRIAGE OR JUST ANOTHER PARTNERSHIP? WHAT IS DENZA?
When Mercedes-Benz and BYD, two automotive giants from different continents, announced a joint venture, the industry was abuzz.

Raffles Jakarta
Aug 20, 20253 min read


BANG BANG! MY FAVORITE ONE CAME IN A PODCAST
Podcasts have changed from niche shows for hobbyists to one of the most potent types of media in the world. The industry took off in the middle of the 2010s, when shows like Serial and The Joe Rogan Experience were at the top of the charts.

Raffles Jakarta
Aug 18, 20254 min read


FROM RUNWAY TO REELS: HOW FASHION WEEKS ARE TURNING INTO GOLD MINES FOR SOCIAL COMMERCE
Fashion weeks aren't just about the front row and the flashing cameras anymore. They're made for the "scroll-stopping" moment.

Raffles Jakarta
Aug 15, 20252 min read


AI-GENERATED FASHION MODELS IN E-COMMERCE
Fashion retailers are adopting AI-generated avatars at a faster rate in 2025, which will change the way clothing is modeled, advertising is filmed, and narratives are presented.

Raffles Jakarta
Aug 15, 20252 min read


VOICE-FIRST SEARCH OPTIMIZATION (VSO): THE KEY TO FUTURE SEARCH IN 2025
The rise of voice-activated AI assistants has fundamentally altered user behavior, necessitating a reevaluation of content creation and organization by marketers. Voice-First Search Optimization (VSO) is not just an answer to this shift, but a transformative force that caters to an audience that now articulates their queries instead of typing them.

Raffles Jakarta
Aug 14, 20253 min read


BRAND COLLABS IN 2025: WHAT WORKS, WHAT DOESN’T, AND WHAT’S NEXT?
In the fast-paced world of fashion today, the unexpected is what keeps us on our toes.

Raffles Jakarta
Aug 13, 20254 min read


GOOD GENES OR GOOD JEANS? WHEN SMART CAMPAIGNS GO WRONG
At first glance, it was a funny play on words that referenced both denim and good looks that run in the family. But it didn't take long for the campaign to upset people.

Raffles Jakarta
Aug 12, 20254 min read


From Beats to Business
The music industry has always been more than sound; it's about identity, storytelling, and influence. In 2025, that influence is more potent than ever, thanks to a world where social media, streaming platforms, and brand collaborations collide.

Raffles Jakarta
Aug 11, 20254 min read


Shock Marketing in the Social Media Age: When Audacious Steps Create or Destroy Brands
Brands are using shock marketing, an approach that disrupts, provokes, and frequently polarizes, to grab consumers' attention in the digital age.

Raffles Jakarta
Aug 8, 20252 min read


The Power of Employee-Generated Content (EGC) in Marketing (2025 Trend)
Employee-Generated Content (EGC) is a marketing trend that is growing quickly in all kinds of businesses, from tech to fashion to hospitality.

Raffles Jakarta
Aug 8, 20253 min read


How Fashion Shows Change the Future of Brands
Global fashion events are not just about showcasing seasonal collections. They are cultural statements, business opportunities, and chances to build a brand.

Raffles Jakarta
Aug 7, 20253 min read


What Meta's Super Intelligence Labs Mean for Business in 2025 and Beyond
By 2025, AI will not only be a tool; it will also be the architect of whole business ecosystems. Meta's recent announcement of its Super Intelligence (SI) Labs is a significant leap forward in that process.

Raffles Jakarta
Aug 7, 20253 min read


What Generative AI is doing to market research and what it means for the future of business
Timing and insights are critical in the field of market research. Surveys, focus groups, and interviews are all traditional ways to get information, but they can be slow, expensive, and not very useful.

Raffles Jakarta
Aug 6, 20252 min read


Dior: Bag or Burger?
Do you want to buy a bag or a pistachio éclair with the Dior logo on it?
Luxury fashion brands are now serving more than just clothes.

Raffles Jakarta
Aug 5, 20254 min read


Is Luckin Coffee poised to take Starbucks by storm? Is it just this brand that should be concerned?
Introducing a disruptor in the coffee industry: Luckin Coffee. Traditionally, Starbucks, Tim Hortons, and Dunkin' Donuts have reigned supreme.

Raffles Jakarta
Aug 4, 20254 min read


Why Your CV Isn't Getting Noticed And How to Fix It
It is hard to find a suitable internship for you these days, isn't it? There are more and more competitive rivals to get the dream internship you wanted, and you may be stuck wondering if a particular company will open your CV at all.

Raffles Jakarta
Aug 1, 20254 min read


What Went Wrong with Nike? How the King Messed Up and ON Got Its Chance
Nike is a cultural icon, a fashion staple, and the undisputed king of sportswear for decades. Its reign, from Air Jordans to high-tech running shoes, seemed unassailable.

Raffles Jakarta
Aug 1, 20253 min read


What The Last of Us and Squid Game Can Teach Us About Being a Great Marketer
HBO didn't just present us with captivating visuals and compelling narratives when they launched The Last of Us.

Raffles Jakarta
Jul 31, 20254 min read


When a Kiss Cam Becomes a Crisis: What Modern Brands Can Learn from the Astronomer HR Scandal
A single resignation post a few days ago caused a lot of noise on social media. It did start with a kiss cam shot.

Raffles Jakarta
Jul 30, 20255 min read


SEO Shift to Social Media: Where Gen Z Starts Their Search in 2025
Once upon a time, "Google it" was the universal response to curiosity. However, by 2025, Gen Z is rewriting the rules of search, and the new SEO is no longer just search engine optimization.

Raffles Jakarta
Jul 29, 20253 min read
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