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Fashion Weeks: From Exclusive Catwalks to Global Marketing Spectacles
In the past, fashion weeks were exclusive events for industry professionals. Today, they have evolved into multi-platform marketing phenomena, transcending geographical boundaries and bringing in billions of dollars in visibility, engagement, and influence. From Paris, Milan, New York, and London to the emerging influence of Jakarta, these runways have become global stages where people can fully experience brands and tell digital stories.

Raffles Jakarta
Nov 3, 20255 min read


The Anatomy of Viral Marketing in Modern Fashion
The world went wild when ZARA, the top fast-fashion brand, announced it would collaborate with Kasing Lung's Labubu for its 50th anniversary.

Raffles Jakarta
Nov 3, 20253 min read


A Testament to Visionary Brand Management: Richard Mille
Richard Mille is one of the few names in haute horlogerie that people respect, admire, and want to own. Richard Mille is known for making watches that combine cutting-edge engineering with artistic vision.

Raffles Jakarta
Oct 31, 20254 min read


ASEAN TOURISM 2025: Redefining Travel Through Innovation, Sustainability, and Cross-Border Collaboration
As Travel and Tour World (2025) reported, the ASEAN Tourism 2025 initiative is the result of strategic collaboration among Singapore and other ASEAN countries, including Thailand, Malaysia, Vietnam, Indonesia, Cambodia, and Laos. This partnership, driven by the vision of our policymakers, aims to revolutionize the tourism industry through digital innovation, sustainability, and inclusive growth. The ultimate goal is to position Southeast Asia as a global leader in eco-friendl

Raffles Jakarta
Oct 31, 20253 min read


The Aftermarket Advantage: How Resale Value Redefines Luxury Fashion Marketing
In today's changing fashion economy, luxury doesn't stop when you buy something; it starts there. The value of luxury goods on the resale market is now one of the best ways to gauge a brand's worth, the quality of its craftsmanship, and the loyalty of its customers.

Raffles Jakarta
Oct 30, 20254 min read


Emotional regulation stands as a cornerstone of academic excellence
In today’s education environment, academic achievement is often celebrated as the ultimate goal, while emotional regulation is treated as secondary

Raffles Kuala Lumpur
Oct 29, 20255 min read


How Ralph Lauren's New AI-Focused Leadership Is Redefining Luxury Fashion Marketing and Management
Ralph Lauren (RL) has made a bold move in a time when algorithms shape taste and personalization defines loyalty.

Raffles Jakarta
Oct 29, 20255 min read


Business Studies as Cross-Disciplinary Knowledge
he future of business education isn’t about learning in silos—it’s about learning to connect, collaborate, and create across boundaries.

Raffles Kuala Lumpur
Oct 28, 20252 min read


How Uniqlo Outperformed Gucci and Redefined Modern Fashion Marketing
Uniqlo's leapfrogging of luxury brands like Gucci in total sales is a revelation that has left the fashion world both surprised and intrigued.

Raffles Jakarta
Oct 28, 20255 min read


A Picture of Being Together / A Legacy in One Frame
A family portrait is more than just a picture; it's a quiet sign that you belong. In many cultures, it stands for unity, a shared past, and the emotional connections that keep people together.

Raffles Kuala Lumpur
Oct 27, 20252 min read


The Diamond Screen: How Tiffany & Co. and Netflix Redefine Luxury Through New Media
When Tiffany & Co. unveiled their groundbreaking partnership with Netflix for Guillermo del Toro's highly anticipated Frankenstein, the luxury marketing sphere was set ablaze.

Raffles Jakarta
Oct 27, 20254 min read


Beyond Brilliance: The Evolving World of Luxury Jewellery Marketing & Management
The House of Van Cleef & Arpels' Art Deco Centenary Exhibition in Tokyo was more than justa celebration of design; it was a masterclass in how to tell stories about luxury.

Raffles Kuala Lumpur
Oct 24, 20254 min read


Fur, Fashion & Fame: How the Petwear Industry Became the Next Luxury Frontier
When Streetwear Meets Paws, Adidas has done it again, but this time, it's not for athletes or sneakerheads.

Raffles Jakarta
Oct 24, 20254 min read


Timberland, The Last of Us, and the Power of Entertainment Collaborations: When Fashion Meets the Screen
Collaborations between fashion and entertainment have evolved into one of the most innovative marketing tools of the 21st century.

Raffles Jakarta
Oct 24, 20253 min read


When Culture Shapes Campaigns: What Apple's Korean Ad Teaches Global Marketers
When Apple quietly changed its latest iPhone AirPods ad in Korea by removing a hand gesture that was included in global versions of the same ad, it sparked more than just online interest.

Raffles Kuala Lumpur
Oct 23, 20254 min read


SIGNATURE DESIGN LANGUAGE: How Icons Make Brands Unforgettable
In the context of this article, 'signature design language' refers to the unique visual elements that a brand consistently uses across its products, creating a visual identity that is instantly recognizable to consumers.

Raffles Jakarta
Oct 23, 20253 min read


When Collecting Becomes an Art: Taylor Swift and the Culture of Iconic Fashion Collectors
Collecting is more than just owning things in the world of luxury and art; it's also telling stories.

Raffles Kuala Lumpur
Oct 22, 20254 min read


Icons That Defined Luxury: From Cartier's Love to the Legends That Shaped Brands
In the world of luxury, there are timeless moments when a single creation transcends its material form

Raffles Jakarta
Oct 22, 20254 min read


The World's Most Exclusive Fashion Boutiques: Lessons From Bijan Pakzad
The House of Bijan on Rodeo Drive in Beverly Hills is one of the most exclusive boutiques in history. When the name Bijan Pakzad comes up, the fashion world immediately thinks of it.

Raffles Jakarta
Oct 21, 20253 min read


JACOB & CO IN THE SKY: WHEN HIGH-END BRANDS BUILD CITIES
Luxury has always been about pushing boundaries. For centuries, fashion houses and watchmakers have set the standard for taste and culture.

Raffles Jakarta
Oct 21, 20255 min read
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