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Is Luckin Coffee poised to take Starbucks by storm? Is it just this brand that should be concerned?
Introducing a disruptor in the coffee industry: Luckin Coffee. Traditionally, Starbucks, Tim Hortons, and Dunkin' Donuts have reigned supreme.

Raffles Jakarta
Aug 4, 20254 min read


Why Your CV Isn't Getting Noticed And How to Fix It
It is hard to find a suitable internship for you these days, isn't it? There are more and more competitive rivals to get the dream internship you wanted, and you may be stuck wondering if a particular company will open your CV at all.

Raffles Jakarta
Aug 1, 20254 min read


What Went Wrong with Nike? How the King Messed Up and ON Got Its Chance
Nike is a cultural icon, a fashion staple, and the undisputed king of sportswear for decades. Its reign, from Air Jordans to high-tech running shoes, seemed unassailable.

Raffles Jakarta
Aug 1, 20253 min read


What The Last of Us and Squid Game Can Teach Us About Being a Great Marketer
HBO didn't just present us with captivating visuals and compelling narratives when they launched The Last of Us.

Raffles Jakarta
Jul 31, 20254 min read


When a Kiss Cam Becomes a Crisis: What Modern Brands Can Learn from the Astronomer HR Scandal
A single resignation post a few days ago caused a lot of noise on social media. It did start with a kiss cam shot.

Raffles Jakarta
Jul 30, 20255 min read


SEO Shift to Social Media: Where Gen Z Starts Their Search in 2025
Once upon a time, "Google it" was the universal response to curiosity. However, by 2025, Gen Z is rewriting the rules of search, and the new SEO is no longer just search engine optimization.

Raffles Jakarta
Jul 29, 20253 min read


What Gen Z Really Wants from Higher Education
At Raffles Jakarta, we are not just aware. Still, we are at the forefront of the dynamic shifts occurring within the higher education realm.

Raffles Jakarta
Jul 28, 20253 min read


Beyond the Selfie: The Rise of Psychological AI in Fashion Marketing
Once, fashion marketing was a world of colors, trends, and seasons. But today, it's a whole new era. An era where everything revolves around you.

Raffles Jakarta
Jul 25, 20252 min read


What Will the Interior Design Business Be Like in 2025?
You might be wearing VR glasses, so here's a hint: You can step into your future home without moving an inch!

Raffles Jakarta
Jul 25, 20253 min read


Smell, Sound, Touch: Is the Future of Fashion Multi-Sensory?
Imagine a jacket that serenades you with a melody as you stroll, or a shirt that exudes your favorite fragrance without a drop of perfume.

Raffles Jakarta
Jul 24, 20254 min read


Between Glamour and Guilt: The Sustainability Dilemma of High-End Fashion Brands
When Bulgari unveiled its new Shanghai boutique, wrapped in a luminous recycled glass façade, it showcased a futuristic blend of elegance and environmental awareness.

Raffles Jakarta
Jul 23, 20254 min read


More Than Runways: The Transformative Power of Event Management in Fashion
When you think of fashion, vibrant images of stunning ensembles and breathtaking, Instagram-worthy runways may come to mind.

Raffles Jakarta
Jul 22, 20253 min read


When One Icon Isn't Enough: The Risks of Overdependence on a Single SKU
In an era where fashion trends evolve at breakneck speed, a single enduring product can emerge as the foundation of a brand's identity.

Raffles Jakarta
Jul 21, 20254 min read


Purple Cow in the Age of Scrolls: Why Being Remarkable Is Non-Negotiable
In 2003, Seth Godin released Purple Cow, a bold manifesto that challenged marketers to abandon safe, predictable products and instead build something remarkable. His metaphor was simple: if you saw a brown cow, then another, then another… you’d tune out. But a purple cow? You’d stop. You’d point.

Raffles Jakarta
Jul 18, 20253 min read


Logo Logic: Why Businesses Take Risks for a Few Lines and Curves
When Jaguar dramatically unveiled its new logo last year, departing from its iconic leaping feline design, it ignited fervent discussions across the internet.

Raffles Jakarta
Jul 18, 20255 min read


Design Thinking 101: What Schools Should Be Teaching
In a time when industries are changing faster than syllabuses, there's one mindset that never goes out of style: design thinking.

Raffles Jakarta
Jul 17, 20252 min read


The Creative Resume: Portfolios That Speak Louder Than Grades
In a world where everyone has a degree and a LinkedIn profile, how do you stand out? The answer is simple: show, don't just tell.

Raffles Jakarta
Jul 16, 20253 min read


Influencers 2.0: The Empowering Rise of Authentic Voices in a Digital World
As you scroll through your Instagram or TikTok feed today, you may encounter imaginative characters like Lil Miquela, Imma, or Noonoouri.

Raffles Jakarta
Jul 15, 20255 min read


Your Degree vs. Your Algorithm: Who Shapes Your Career More?
Not too long ago, graduating with a degree was the main ticket to a great career.

Raffles Jakarta
Jul 14, 20252 min read


THE TIMELESS BRILLIANCE OF THE BIRKIN BAG
This week, the fashion world was alive with excitement when a beloved, ink-stained Birkin bag sold for over $10 million at auction.

Raffles Jakarta
Jul 11, 20253 min read
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